Cindy Lemus
 

Case Studies

 
 
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Designing for data with data: BUILDING FOR AI & ANALYTICS

How we built, launched and grew Path Analytics and a Personalization platform.

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Product innovation - new streams for legacy insurance

How might we help legacy organizations invest and co-create with startups to innovate and create new opportunities for their existing customer base. Our goal was to uncover new opportunities to extend the lifecycle of their existing market.

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large scale redesign - Improving Search & REservation through feedback

How we leveraged user & stakeholder feedback, data and tools to iterate and ensure we were on the right track with our objectives for the redesign of the search and reservation process.

 

Projects

 
 
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iamsick & myhealth365 - app CO-Design

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Busbud - data driven iterative design

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Quartermaster - redesign & research

 

Accomplishments

 
 
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from 0-3: scaling a product design practice

How I built the product design practice at PathFactory - from strategy, team & career paths, process & education and streamlining UI components. What I did, how I did it and where it’s going next.

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Digital transformation: Scaling tvo and building a product organization

In 2013, I joined TVO’s innovation team tasked to transform and restructure the entire organization to innovate for the new digital future, build the product team and build TVO’s first revenue driven product.

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Growing the next generation of design leaders at Bridge School

I had an incredible opportunity to teach in Bridge’s second Product Design Cohort. Personally and professionally it was a huge accomplishment. Click below 👇 to keep reading..