Cindy Lemus

Case Studies

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Designing for data with data: BUILDING FOR AI & ANALYTICS

How we built, launched and grew Path Analytics and a Personalization platform.


Product innovation - new streams for legacy insurance

How might we help legacy organizations invest and co-create with startups to innovate and create new opportunities for their existing customer base. Our goal was to uncover new opportunities to extend the lifecycle of their existing market.


large scale redesign - Improving Search & REservation through feedback

How we leveraged user & stakeholder feedback, data and tools to iterate and ensure we were on the right track with our objectives for the redesign of the search and reservation process.



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iamsick & myhealth365 - app CO-Design


Busbud - data driven iterative design


Quartermaster - redesign & research



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from 0-3: scaling a product design practice

How I built the product design practice at PathFactory - from strategy, team & career paths, process & education and streamlining UI components. What I did, how I did it and where it’s going next.

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Digital transformation: Scaling tvo and building a product organization

In 2013, I joined TVO’s innovation team tasked to transform and restructure the entire organization to innovate for the new digital future, build the product team and build TVO’s first revenue driven product.


Growing the next generation of design leaders at Bridge School

I had an incredible opportunity to teach in Bridge’s second Product Design Cohort. Personally and professionally it was a huge accomplishment. Click below 👇 to keep reading..